The market for facial serums has been on the rise lately. With new brands marketing from every social media platform, it can be hard figuring out which serum is best for you. Not to be confused with facial oils, serums have smaller molecules that allow for deeper penetration into your skin layers. Regular use can reduce hyperpigmentation and pore size, as well as, give your skin a smoother and firmer texture. When i purchased my first serum I thought it would be a simple “click and buy” experience, it was not, I was immediately taken aback by the wide variety of chemical names and percentages listed on the tiny bottles. If you are reading this post and have had a similar experience with serums or are just planning to buy your first product, Ive created a list of some of the popular serum that I’ve come across and a quick explanation of what the chemicals do for the skin. My goal is to help reduce the stress of your shopping experience and streamline your search for a product that will meet your specific skincare needs. 🙂

Ferulic Acid

Antioxidant. Used to reduce aging of the skin by forming protective barrier from pollution and radiation. Works best when used in combination with other antioxidants like vitamin C, E, and resveratrol to boost effectiveness.

Vitamin C/ L-ascorbic Acid

Protects the skin from aging, uneven tone, sunburn and hyperpigmentation

Retinol

Increases collagen production and cell turnover; aiding in a reduction of acne, clogged cores, and acne scarring. Recommended for daily use.

Hyaluronic Acid

reduces appearance of wrinkles/fine lines and improves wound healing. use on damp skin after washing face to allow for maximum moisture absorption into your skin, follow with an oil to lock it all in.

Glycolic Acid

Chemical exfoliant and increases collagen production in skin cells.

Lactic Acid

Another chemical exfoliant, used to lightening dark spots and improve the look of fine lines and wrinkles.

Squalane

Lightweight and hydrating. Helps reduce swelling and redness. Holds moisture on your skin cells for a longer duration than hyaluronic acid, allowing for more moisture absorption.

Nicotinamide

Reduces pore size. Builds keratin. Regulates oil production in skin, Decreases inflammation, and helps skin maintain moisture. At concentration of 5% it can be used to reduce hyperpigmentation.

Tranexamic Acid

Calms skin and helps restore skin barrier. Used to treat dark spots and post inflammatory hyperpigmentation